Masthead

Here you can find all the information you need when developing your Masthead creative.

IMPORTANT!

All tracking tags you share (impression, click, or any 1×1 pixel code) must be HTTPS-compliant. The advertiser is responsible for any discrepancies in tracking caused by non-compliant tags.

Template

ClickTAG

For the click on the creative to be counted by the ad server, the Google Ad Manager clickTAG parameter must be implemented correctly. The simplest way to use this while preparing your creative is shown below.

Below you can find an example of a clickTAG implementation within an HTML document

<head>
<meta name="ad.size" content="width=970,height=250">
<script type="text/javascript"> 
var clickTag = "http://www.google.com"; 
</script>
</head> [Reklam öğesi kodunuzun geri kalanı buraya eklenir.]

In the ad example, the clickTAG variable should be used as the click-through URL:

<body>
<a href="javascript:window.open(window.clickTag)">
<img src="images/dclk.png" border=0> </a>
</body>

Click here for detailed technical information.

Creative Types

Type	Description	Limitations
Image	JPG, JPEG, PNG, GIF formats can be used.	Maximum 150KB.
HTML	All JavaScript, CSS, and image files must be packaged in a single folder to work together.	Max 150KB excluding videos. With one video, total max 2MB.
VİDEO MASTHEAD MODEL	970x250 px JPG, JPEG, PNG, or GIF image + 640x360 video or YouTube link. The image should leave space for the video placement. Since autoplay is not enabled, a poster image may be used. For the poster, a 640x360 JPG, JPEG, or PNG image is required. Poster usage is optional.	The submitted image must not exceed 150KB. The submitted video must not exceed 2MB.

Notes

1. In video models, the video must always start muted.

2. In video models, the final scene of the video must not end with a solid black screen.

3. If Masthead materials are shared as script code via Sizmek, the following parameters must be defined: the Addinskey path must be specified. A “push down” close button feature must be included (when the ad is closed, the remaining background must remain transparent). For Sizmek PushDown Mastheads, the %%CLICK_URL_UNESC%% click parameter must be included. If a site name is selected for publishing a Sizmek PushDown Masthead, the required parameters and definitions above are automatically configured by Sizmek, and the code is generated accordingly.